2007 Petersen Lifetime Achievement Award Goes To FORD Family

The Petersen Automotive Museum and Hotrod & Restoration have chosen the Ford family as the recipient of the award. The 1932 Ford, otherwise called Model B or Deuce coupe, is highly collectible these days. However, one should be prepared to pay thousands of dollars to restore its original style and appeal. Said vehicle played a significant role in giving birth to the hot rod era."There couldn't be a more fitting family member to represent the Ford family than Edsel B. Ford II,"The 1932 Ford roadster remains the most popular body style among hot rodders and has long been recognized as America's quintessential hot rod. These vehicles formed the foundation for the hot rod movement." said Dick Messer, director of The Petersen Automotive Museum in a recent press release. "His grandfather, Edsel B. Ford (son of Henry Ford), oversaw the design of the 1932 Ford coupes and roadster, now nicknamed the 'deuce'." Those vehicles are the roots upon which the hot rod niche market has been built."Up until now, the third largest automaker is still making big waves in the auto market despite its reported losses in several segments. Current flexible fuel vehicles from the automaker are F-150, Focus, Taurus, Mercury Grand Marquis, Lincoln Town Car, Crown Victoria, and Range